Sales Productivity Solutions

What is Marketing Automation?

Marketing automation is a closed-loop system offering the capability to capture leads, move them through a dynamic, repeatable and measurable process of qualification, engaging the contact with one or more channels of personalized communication over time and automatically routing the lead, or notifying sales, when the lead meets specific criteria. Marketing automation has exceptional application with existing customers by automatically executing stay-in-touch programs, on behalf of the sales team, with personalized email, direct printed material, digital files and interactive web landing pages. Marketing automation offers an organization several key benefits:

Increased sales opportunities
Greater sales productivity
Increased customer retention
Measurable results that drive ROI

Marketing automation enhances other traditional or web marketing strategies. When used in conjunction with web sites, paid search and off-line media, marketing automation can ensure leads or inquiries are responded to immediately and consistency that an organization otherwise may not do well relying on individuals. Automated marketing systems advance the use of database marketing. Many systems are tightly integrated with Customer Relationship Management (CRM) or Sales Force Automation (SFA) programs.

Automating business development activities can range from basic single-channel drip marketing messages to dynamic multi-channel, multi-touch, multi-track dynamic campaigns. The primary obstacle preventing organizations from implementing automated marketing process is the discipline to develop and implement the system. That's where MSI comes in. We design and implement these systems for our clients or we guide and help them implement the capability in-house.

If you would like to lean more about how marketing automation can benefit and organization, download our Marketing Automation Executive Brief or Contact Us for a no-obligation conversation.