Software-as-a-Service (SaaS) Solutions

MSI has partnered with software developers and Email Service Providers (ESP's) for the purpose of either using their applications on behalf of our clients or helping clients integrate these solutions within their business development processes.  Software-as-a-Service (SaaS) programs are web-based applications hosted and maintained on remote secure servers.

MSI's primary focus is implementing and managing lead-qualification and customer nurturing programs for clients. For some businesses, it may be more cost effective to acquire user rights and use in-house resources build and manage campaigns.  In these instances, MSI offers consulting services to assure these clients select the application(s) that best meet their current and future needs and to help them ensure a smooth implementation and a quick ramp-up.

The primary marketing automation system used by MSI is the Silverpop Engage B2B platform. Register to view a demo .  This robust program has exceptional functionality and is ideally suited to managing diverse interactive marketing campaigns.  The Engage B2B platform leverages traditional marketing tactics with on-line tactics.  It combines email, direct variable printed mail, surveys, faxes, PPC, web landing pages, lead scoring, dynamic list management and lead qualification and lead routing into one database.  The Campaign Manager ("rules-engine") automates campaigns by moving leads or contacts through multiple tracks of communications triggered by a variety of criteria, most importantly behavioral activity (i.e., expressed interest, click through activity, accessing micro-sites or digital files or by responding to a survey).  The Silverpop Engage B2B platform is truly state-of-the-art in the area of interactive marketing.

Our objective is to become a leading expert in the area of interactive and database marketing offering programs and services that help clients increase sales with less effort. For example, we've partnered with Brainshark - the market leader in on-demand multi-media presentations. This product is extremely effective as a sales and marketing tool.  Brainshark interactive presentations are easy to build and can be used in many applications, such as: emails, micro-sites, on-demand webinars, audio-visual white papers, case studies, corporate presentations and training.

Integration Services
Routinely, we're required to integrate with a clients existing Customer Relationship Management (CRM) or business systems.  This is done through direct integration (as is the case for Microsoft CRM and Salesforce.com users) or Application Program Interfaces (API's).  Integration offers many advantages - eliminate redundant entries, automate lead routing, capture real-time updates and provide sales reps more customer visibility.  API's can be configured to utilize purchase or service history to trigger campaigns. 

If you're interested in taking your business to the next level of demand generation or need more productivity from your sales resources, MSI can help.  Contact us today for a no-obligation discovery session and marketing audit.